Your website, live today.
Your whole pipeline behind it.
Publish your properties to a site in your own branding, at your own address, and share it as one link. Every inquiry it brings arrives as an application you can track, with viewings booked straight from the listing. You change any of it yourself, and it is live the moment you save.
- Live this afternoon, no developer
- No contract, no setup fee
- Priced per agency — up to 10 people
Homes for rent in Austin
12 listings available
Two-bedroom with a yard
East Austin
Downtown penthouse
Rainey Street
Studio, warehouse conversion
South Congress
Applications
LiveTwelve templates · Your name, your colors, your address
Running an agency out of an inbox stops working
Not because anyone is disorganized — because the tools were never meant to hold this.
Inquiries arrive in four places at once
A text message, a forwarded email, a missed call, a portal notification. By Friday nobody is certain who followed up with whom, or which viewing was actually booked.
Your website is somebody else’s to change
A price drops on Tuesday and the site still says the old one on Thursday, because changing it means emailing whoever built it and waiting. The words on your own shopfront are not yours to move.
Your properties live on someone else’s site
Portals rent you visibility and put a competitor’s listing beside yours. Stop paying and the audience you built goes with it.
Owners call to ask how it is going
“How many viewings? Any interest?” The answer is spread across three people’s inboxes, so every call means stopping to piece it together.
Type your name. Watch it become a website.
Pick a template and a color. This is the choice you make on the first afternoon, and you can change it any day after.
yourname.loftfolio.com
Template
Serif headlines on warm paper, captions instead of cards — reads like a property magazine.
Brand color
Screens are the real templates. The name, address and color are yours to set.
Rather than describe it, here is one
Juniper Row is a demo agency we built — a rental brokerage in Austin, Texas with twenty-seven properties, a team of three and a full pipeline behind it.
Everything else about it is exactly what you would get: the same settings screens, the same publishing rules, the same public pages. Open it, filter it, start an application.
Opens juniper-row.loftfolio.com in a new tab.
It looks nothing like this page
Their own typeface, colors, corners and hero layout, chosen from the appearance settings — not a template with a logo dropped into it.
Twenty-seven properties, filtered and paged
Price, bedrooms, type and neighborhood all live in the URL, so “three bedrooms, under $3,000, East Austin” is a link an agent can text.
Real photographs, served from our storage
Held in our own storage, not hot-linked, and stripped of location metadata on the way in. Every listing page carries structured data a search engine can read.
An application form on every listing
Which is where the pipeline behind it starts. That half is private, because it is full of applicants.
Four steps, one afternoon
Start with a property, not with a website. No developer, no hosting, nothing to deploy.
Add your properties
Photos, price, bedrooms, square feet, availability. Describe the place in a sentence and get a structured listing back to edit, or type it yourself. Photographs are held in our own storage and stripped of their location data on the way in.
New listing
Monthly rent
$2,850
Bedrooms
2
City
Austin
Floor area
840 sq ft
Publish them to your website
Your site is live at yourname.loftfolio.com in your own branding, and every published property gets its own page. Send an owner the whole site, or send one buyer one property — both are a link, and both are yours to change at any hour without asking anyone.
Homes for rent in Austin
12 listings available
Two-bedroom with a yard
East Austin
Downtown penthouse
Rainey Street
Studio, warehouse conversion
South Congress
Get applications
Every inquiry from your site arrives as an application rather than an email: the property they mean, what they asked, and a reply box attached to the record. Applicants pick their own viewing time from the listing page, and both sides get a reminder the day before.
Applications
LiveReview them
Move each one through new, reviewing, shortlisted and accepted, with priority, tags and notes. Nothing sits in one person’s inbox where the rest of the team cannot see it, and the whole board is the answer when an owner calls.
Applications
New listing
Monthly rent
$2,850
Bedrooms
2
City
Austin
Floor area
840 sq ft
From the first valuation to the last viewing
The website brings the inquiries in. These are the tools for the work that follows, each marked with the plan it comes on.
01Win the listing
Every owner lead, tracked from first call to signed
Leads from the phone, a walk-in or the valuation form on your website land on one board. Move them from inquiry to valuation booked to instructed, and turn a won listing into a draft in one click.
- A “book a free valuation” form on your website
- Assign, prioritize and add notes
- A won listing becomes a draft listing
Valuations
Inquiry
T. Alvarez
Sale · 3-bed townhouse
Valuation booked
K. Donnelly
Rental · 2-bed apartment
Instructed
P. Okafor
Sale · single-family home
02Market it
Photos checked before the listing goes live
Before you publish, Loftfolio flags photos too small to look sharp and near-duplicates that waste a slot, and suggests an order that leads with the best exterior shot.
- Low-resolution and duplicate photos flagged
- Tag rooms; the order follows
- Nothing changes until you apply it
Photo checks
2 things to look at before publishing
Exterior
Living room
Kitchen
Low resolution
Living room
Same as photo 2
03Handle the interest
Inquiries arrive already read
Budget, bedrooms, move-in date and the property they mean are pulled out of each message and filled in for you, marked until someone confirms them. Applicants who asked to hear about new properties are emailed when a matching listing is published.
- Details filled in from the message, marked “AI-inferred”
- Matching emails only to applicants who asked for them
- One-click unsubscribe on every email
Inquiry details
“Hi, we’re looking for a 2 bed, up to $2,400 a month, moving December 1…”
Budget AI-inferred
Up to $2,400/mo
Bedrooms AI-inferred
2
Move-in AI-inferred
Dec 1
Property AI-inferred
Two-bedroom, East Austin
3 applicants who asked to hear about 2-beds were emailed this listing.
04Show it
Viewings booked from your website
Publish the times you are free. Applicants pick one from the listing page, both sides are emailed a confirmation and a reminder the day before, and the visitor is asked for feedback once you mark the viewing as attended.
- Times with a limit on people per slot
- Reminders for applicants and your team
- Structured feedback after every viewing
Viewing times
Feedback from J. Brooks
05Keep the owner informed
A portal owners check instead of calling you
Landlords and sellers sign in with a link sent to their email and see how their property is doing: viewings, inquiries, page views and the feedback you have approved. You choose what each owner sees, property by property.
- Read only, and only their own properties
- Applicants shown by stage, never by name
- Feedback appears only after you approve it
Owner portal · read only
Two-bedroom with a yard, East Austin
6
Viewings
14
Inquiries
312
Page views
4.2
Avg. rating
No applicant names or contact details
You choose what is sharedEverything the day actually needs
Listed here only if it exists in the product today. Where a feature needs a paid plan, it says which.
A website that belongs to you
Your branding, no competitor listings alongside yours. Every published property gets its own page with structured data, so search engines can read the price, location and floor area.
Your own domain
Put the site on youragency.com rather than a Loftfolio address. Connect a domain you already own, or buy one from your dashboard in a few clicks. Secure certificate included, and your listings, forms and emails follow it.
One pipeline for every applicant
Applications carry status, priority, tags, notes and budget. Nothing sits in a personal inbox where the rest of the team cannot see it.
Messaging attached to the application
Message an applicant from their record, and their replies come back to the same thread instead of scattering across four mailboxes.
Viewing booking
Applicants book a time from the listing page and can cancel their own. Both sides get a confirmation and a reminder, and outcomes are recorded on the application.
Valuations pipeline
Owner leads on a board from first inquiry to signed listing, with a valuation request form you can switch on for your website.
Owner portalOn Pro
A read-only view for owners: viewings, inquiries, interest and approved feedback on their own properties, and nothing else.
Viewing feedbackOn Pro
A short form after each viewing: rating, opinion on price, level of interest. You see it right away and decide what reaches the owner.
Views per property
See which listings are being opened and which are being scrolled past, so pricing and photo decisions have something behind them.
Team access with real roles
Two roles, not a permissions matrix. Remove someone and their access is gone immediately — their messages and their history stay with the agency.
AI that drafts and checks. People decide.
Nothing it suggests is saved as fact until someone on your team edits or confirms it.
Listing and website copy
Describe a property in a sentence and get a structured listing back, ready to edit.
Inquiry triage
Budget, bedrooms, move-in date and property filled in from the applicant’s message, marked until confirmed. Messages are read on our own servers, not sent to an AI provider.
Photo checks
Low-resolution and duplicate photos flagged before publishing, with a suggested order that leads with the exterior.
Not built for one market
Dollars by default, and any of 160+ currencies when you need one. Floor area in square feet or square meters, dates and numbers in your own locale, and signing up open in every country. UK listings also get material-information fields built in (price, tenure, council tax band, and the deposit on a letting); other countries do not have their rules built in yet.
- currencies
- 160+
- or square meters
- sq ft
- locale format
- Any
- country restrictions
- 0
The parts that only show up after you sign
Six things about buying agency software that nobody enjoys, and what happens here instead.
Elsewhere: every change is a support ticket
You change your own website
Wording, prices, photos, colors, typeface, which properties show and which stay drafts — all of it is in your settings and takes effect when you save. No ticket, no queue, and nobody to chase on a Sunday night.
Elsewhere: a term, a setup fee, a call to cancel
Nothing to sign, nothing to cancel
No contract, no minimum term, no setup fee and no onboarding call to sit through. You upgrade from the billing page and you stop from the same page, and billing stops with it.
Elsewhere: per user, per branch
Priced per agency, not per seat
Most agency software charges for every person you put on it, so growing the team is a decision about software rather than about the business. Ten people on Agency is $249 a month. Not $249 each.
Elsewhere: "request a quote"
The price is on the page
Three plans, three numbers, and a signup button. No demo to sit through, no discovery call, and no quote that depends on how much you look like you can afford.
Elsewhere: free for you, a fee for your applicants
Your applicants never pay us
No application fee and no screening fee, because there is no screening product. Applying, booking a viewing and messaging you cost them nothing. You pay for the plan, and that is the whole bill.
Elsewhere: you find out after the contract starts
30 days to change your mind
Not happy in the first 30 days? Email hello@loftfolio.com and we refund your first payment in full, monthly or yearly. No call, no form.
What we do not do: MLS and portal syndication, rent collection, maintenance tickets or landlord statements. If those are what you need, another product will serve you better.
Three plans. One price per agency.
Every plan includes the website, the pipeline, viewing booking and the valuations board. Pay yearly and it is 20% less.
Starter
$39USD / month
billed monthly
One agent, online this afternoon
- Branded website at your own address
- Custom domain: connect yours free, or buy one for up to $15 a year
- Up to 25 properties
- One agent
- Application pipeline with statuses
- Applicant messaging
- Viewing booking with reminders
- Valuations pipeline and website valuation form
- Listing analytics
- Indexed by search engines as your own site
- Export everything as CSV, JSON or ZIP
Pro
$99USD / month
billed monthly
A team of three, with the AI and the owner portal
- Everything in Starter
- Unlimited properties
- 3 team members
- Loftfolio branding removed
- AI listing and website copy
- AI inquiry triage and photo checks
- Applicant matching emails
- Owner portal for property owners
- Viewing feedback
- Team message board
- Priority email support
Agency
$249USD / month
billed monthly
Ten seats and the numbers behind them
- Everything in Pro
- 10 team members
- Advanced analytics
- No contract, no setup fee
- Cancel from the billing page
- Full refund in the first 30 days
- Your own domain on every plan
- Export everything, any time
Compare every feature
| Feature | Starter | Pro | Agency |
|---|---|---|---|
| Your website and listings | |||
| Listings | 25 | Unlimited | Unlimited |
| Branded website at your own address | Included on Starter | Included on Pro | Included on Agency |
| Loftfolio branding removed | Not on Starter | Included on Pro | Included on Agency |
| AI listing and website copy | Not on Starter | Included on Pro | Included on Agency |
| AI photo checks | Not on Starter | Included on Pro | Included on Agency |
| Applicants and viewings | |||
| Application pipeline and messaging | Included on Starter | Included on Pro | Included on Agency |
| Viewing booking | Included on Starter | Included on Pro | Included on Agency |
| Viewing feedback | Not on Starter | Included on Pro | Included on Agency |
| Applicant matching | Not on Starter | Included on Pro | Included on Agency |
| AI inquiry triage | Not on Starter | Included on Pro | Included on Agency |
| Landlords and sellers | |||
| Valuations pipeline | Included on Starter | Included on Pro | Included on Agency |
| Owner portal | Not on Starter | Included on Pro | Included on Agency |
| Team | |||
| Team members | 1 | 3 | 10 |
| Invite colleagues | Not on Starter | Included on Pro | Included on Agency |
Straight answers
- What does it cost, and is there a contract?
- Starter is $39 a month, Pro $99 and Agency $249, for the whole agency rather than per person. There is no contract, no minimum term and no notice period: it is a monthly subscription you start and stop yourself from the billing page. Paying yearly takes 20% off.
- Is there a setup fee, or an onboarding call I have to sit through?
- Neither. You pick a name, a color and a typeface, add your first properties and the site is live — nobody has to configure it for you first, and there is nothing to install or deploy. If you get stuck, email us; you are not waiting on a scheduled call to start.
- Can I change the site myself, or do I have to ask you?
- You change it. Branding, hero wording, photos, prices, which properties show and which are drafts — all of it is in your settings and takes effect as soon as you save. There is no ticket to raise, no queue, and no part of your own website that only we can edit. The one exception is the small “Powered by Loftfolio” credit in the footer on Starter, which Pro and Agency remove.
- Will the price go up after I sign up?
- The three prices on the pricing page are what everyone pays. There is no quote, no negotiated rate and no renewal uplift buried in a contract, because there is no contract. If a plan’s price ever changes it changes there first, in public — and you are on a subscription you can end yourself.
- Can I get my money back?
- Yes. If it is not for you in the first 30 days, email hello@loftfolio.com and we refund your first payment in full, whether you paid monthly or yearly. No call, no form, and no reason you have to give.
- Do my applicants pay anything?
- No. Loftfolio never charges applicants: there is no application fee and no screening fee, because there is no screening product. Applying, booking a viewing and messaging you are free for them. You pay for the plan, and that is the whole bill.
- What happens if I cancel?
- Billing stops at the end of the period you have paid for, from the billing page, without an email or a phone call to us. Your website stays online at the same address and your published properties stay published — nothing is deleted and nothing goes dark. What stops is the plan: no new properties, and the tools that come with your tier — viewing booking, the valuations board, and on Pro the AI and the owner portal — are paused until a subscription is live again. Your data stays yours throughout: the owner can download listings, applications and messages as CSV, JSON or one ZIP, at any time and on every plan.
- How many people can use it?
- Starter is a single agent — there are no invitations on it. Pro includes three people and Agency ten, each with their own sign-in and their own role. Remove somebody and their access is gone immediately, while their messages and history stay with the agency.
- Can I use my own domain?
- Yes, on every plan. Connect a domain you already own at no extra cost, or buy one from your dashboard for at most $15 a year. Until then, your site lives at yourname.loftfolio.com, a real address that search engines treat as your site.
- Can applicants book viewings themselves?
- Yes, on every plan. You publish the times you are free, applicants choose one on the listing page, and both sides get a confirmation and a reminder the day before. Applicants can cancel their own booking from the link in their email.
- What does an owner see in the owner portal?
- Only what you share, and only for their own properties: viewings booked and completed, inquiry counts, page views, applicants by stage and the feedback you have approved. Applicant names and contact details are never shown. The portal is on Pro and Agency.
- Does the AI see my applicants’ details?
- Inquiry triage reads each message on our own servers; applicant messages are not sent to an AI provider. Everything it fills in is marked as AI-inferred until someone on your team edits or confirms it. The AI tools are on Pro and Agency.
- Which countries and currencies do you work in?
- Agencies anywhere can use Loftfolio: prices in any of 160+ currencies, and dates and numbers in your own locale. Floor area is shown in square feet or square meters, whichever your agency uses. UK listings also get material-information fields built in (price, tenure, council tax band, and the deposit on a letting), and a New Zealand rental needs its rent before it goes live. Other countries do not have their rules built in yet, so check what a listing there has to state.
- Do I need a developer?
- No. You set your branding and add properties from the dashboard, and the public site updates itself. There is nothing to deploy and nothing to host.
- Which features are on which plan?
- Starter covers your website, up to 25 properties, the application pipeline, viewing booking and the valuations board, for one agent. Pro adds unlimited properties, three seats, the AI tools, the owner portal, viewing feedback, applicant matching and the Loftfolio credit removed. Agency adds ten seats and advanced analytics. The table under the prices shows every row.
- Who is Loftfolio for?
- Independent sales and rental agencies, leasing agents, and landlords and small property businesses with enough applicants that a phone and a spreadsheet stopped working. People who want their own presence rather than renting attention from a portal, and who currently run inquiries through a mix of email, text messages and memory.
- I’m a landlord, not an agency. Is it for me?
- Yes. If you let your own properties and more people apply than you can keep track of in your messages, it is the same problem. Use your own name or your company’s as the site name. Starter covers one person and up to 25 properties.
Put your properties online tonight
Pick a plan, add your first listings and share the link before the week is out. From $39 a month, with nothing to sign.
Choose your planCreative Current LLC · hello@loftfolio.com